Tom Cruise stated that
“The importance of still photography in films cannot be overstated. Many times it is the first image the audience sees. It has to capture the audience’s attention and it has to represent the tone and character of the story we’re telling. Sounds simple, right? It’s not”.
This quote highlights his belief in the critical role unit stills play in marketing a movie by setting the initial tone and capturing viewer interest
This quote highlights his belief in the critical role unit stills play in marketing a movie by setting the initial tone and capturing viewer interestThe Unit Stills Photographer plays a vital role in securing the future visibility of the film. Their work serves as the production’s visual legacy and its primary marketing asset.
They are the silent cinematographer, responsible for capturing the emotional and aesthetic quality of a scene without interfering with the main camera or the performers. These images go beyond simple documentation; they become the definitive, high-resolution translation of the director’s vision, frozen in a single, powerful frame.
As a professional with 20 years of experience shooting Unit Stills and BTS for television and film, I bring a reliable understanding of on-set etiquette and the necessary technical requirements for marketing assets. My work, informed by cinematography training, allows me to anticipate and capture key narrative moments perfectly. Moreover, my skill as a CASA Certified ReOC Drone Pilot means I can also provide unique, high-value Key Art and atmospheric aerial shots that enhance the entire package.
Ultimately, the Stills Photographer’s output is what connects the film to the audience: filling press kits, driving campaigns, and defining the artwork that promotes the project globally.
Click on the images to see my gallery.
